Carlos Herrera
General Secretary
Biography
His leadership led him to hold executive positions in the Asociación de Bodegueros de los Estadus Unidos (Asobeu) between 2013 and 2016. From that role he drives initiatives in favor of the sector, while directing several businesses, including 2300 Deli Corp, Herrera’s Liquor Store and Crotona Antojitos Corp.
At the age of 20 he opened his own bodegua, which he has successfully maintained for 25 years. His trajectory and commitment to the industry led him to become a member of the board of directors of the United Bodegas of America (UBA), from where he promotes initiatives to support other entrepreneurs in the community, sharing his knowledge and promoting the development of the commercial sector.
